U0330 Kia Sportage is described as Oxygen Sensor Circuit No Activity Detected (Bank 1, Sensor 1). This means there's a problem in the front oxygen sensor on Bank 1, as the O2 sensor is inactive. Other symptoms that may indicate this problem are when the Check Engine Light illuminates and when there is a visible lack of engine power.
Possible Causes :
Look for damage to the tank indicating impact that may have damaged the fuel pump or sender. Replace the oxygen sensor that is downstream from the catalytic converter on the side of the engine that does not contain cylinder #1. Also, if a oxygen sensor code stating "heater circuit malfunction" the sensor has most probably failed. If the scan tool has that capability, and the scan tool can operate the IMRC valves, then the problem is either resolved and a simple code clearing is all that's left or a new PCM would be called for.
Diagnostic trouble code U0330 Kia Sportage is not difficult to diagnose and repair. Thus, it always pays to have a qualified technician to look after your vehicle should this error code arise.
Diagnosing this code requires the engine to be in good running shape, without unmetered air entering the engine. If other codes that relates to misfiring condition, lean running or air entering the engine is present, then you must first fix those error codes before U0330 Kia Sportage.
Fortunately, U0330 Kia Sportage is a fairly common OBD code, meaning that it applies to all makes and models of vehicles made after 1996.